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Introduccion To Revenue Management: Principles

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Addressing an emerging course in Hospitality Management, this one-of-a-kind text outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths. while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.

Alto del Empaque 13
Ancho del Empaque 36
Profundo del Empaque 18
ISBN 131885898
No de Paginas 351
Autor Kimberly A. Tranter
Ano 2009
Edicion 1a.
Idioma Ingles
Formato Rustico